Website Health Checklist

Website health checklist will help you review your business website and provide you with actionable tips on how to improve it.
Website Heatlh Check

It’s been a couple of years since your business website has gone live? Or are you just preparing to publish your first one?

Creating your business website is no small feat at all. There are so many things to think about – layout of all pages, content, brand consistency, then there are security and legal aspects, SEO, load times, and a bunch more technicalities.

It is easy to lose an overview of it all. That’s where the Website Health Checklist comes in handy.

In this beginner-friendly checklist, we focus on the essentials and the things your customers will immediately notice. Some of these are “deal breakers” and will make your customers jump off your site before they get to know you.

We’ll be talking about how you’re displayed on search engines, security, load times, how your website looks on mobile devices, how that influences SEO, and what’s crucial content and layout-wise.

In the more advanced versions, we’ll get more technical and talk about what makes your website go from great to awesome.

Get your checklist ready and let’s go through the 10 points together!

1. Search Engine Results

Most of the traffic to your website will probably come from search engines like Google. People who are looking for your products and services will most likely find you this way.
They do not know you yet, so it is crucial to leave a great first impression on your website.

What you can do?
Make sure you define the title, slug, and meta description of your pages so they are easily readable and understandable when scrolling through many results on Google.

Stracy - slug, title, meta description
These shape how the link to your website will look in your browsers and search engines.

If you have a WordPress website, a free version of the YOAST SEO plugin enables you to easily define these for each of your pages and posts.

Additionally, I’d highly suggest creating a Google business profile for your company. This enables you to provide additional information about your business already on the search engines. Information like working hours, description of your business, images make your company look trustworthy and much more likely to be visited.

2. Page Load Speed

Once the user clicks on the link to your page from the search engines, or types it in, the first indicator of the quality of your website will be the time it takes to load.

According to Semrush, if your site takes less than 3 seconds to load, you’re already ahead of 50% of the web. While Google suggests times of under 2 seconds.

That is not a lot, but with the high-speed internet at our fingertips and search engines offering us 100 of thousands of results for what we just searched for, it’s easy to become impatient especially when surfing the web.

With every second your website takes longer to load, you’ll be losing a good chunk of your potential visitors. And let’s not forget that speed is a ranking factor for search engines as well.

What you can do?
First, let us run a scan of the website using some freely available online tools like – Google’s PageSpeed Insights (below) or GTMetrix

Stracy page speed google

These tools will show you what the current page load speeds of your website are and the great thing – even show you what you can do to improve it.

Most likely causes of slow loading speeds are big unoptimized images, javascript issues, missing caching, etc. Even if you’re not technical to solve all of them, you now have identified the problem and can look for some support to solve them.

3. Website Security

Once your page loads, you don’t want the browser to notify your visitors of your website is insecure and make that the first impression.

Insecure http connection
If this is showing for your website, it means that an SSL certificate has either expired or hasn’t been set up properly.

Simply explained, that certificate makes sure that communication between visitors’ devices (PC, mobile) and the server where your website is stored, is encrypted. Meaning, no one in between can pick or add to information exchanged between them.

Why this is important? If you have a form where visitors can leave their contact or even their financial information, you don’t want anyone else to be able to access that data.

What can you do?
Most of the modern browsers will show you a warning like in the image below, so you’ll easily know if there is action to be taken. In case your website is missing encryption you can head over to Let’s Encrypt and follow their instruction on how to add a free certificate with your website hosting provider.

4. Mobile Friendly

Wearesocial reports that 92.1% out of 4.95 billion internet users use their mobile phones to access the web. Making mobile phones the most used devices to surf the web.

How does your website look on mobile devices? Does it scale correctly, adapt the layout and font sizes, or is it just a squeezed version of the desktop page?

SImilar to load speed, it will be easy to lose visitors and even SEO ranking if your website isn’t mobile-friendly. 

Mobile friendly layout
Source: Google Search Central
What can you do?
This one is easy to check, and google has a helpful free tool, Mobile-Friendly Test. For more detailed and additional information you can use DevTools of your web browser, like the Lighthouse from Google Chrome.

5. Home Page

Now stepping away a bit from technicalities, let’s make sure you make a good first impression with the page most of your visitors will visit first – your home page. 

Starting from the hero section, the top part of the home page. 3 key things here are your main headline, an image, and the call to action.

In your main headline, you want to describe what your business is about or what you have to offer to your customers. Why would they come to you?

Next, you want to graphically display your product or service, so it is clear what your business is about without even using the words. If you have a product, display it in action here. If you’re personal and providing a service show your team and yourself doing the work. Make it easy to understand what you can bring to customers.

Have a clear call to action. Is the goal of your website to sell a product, have potential customers contact you, have them subscribe to your newsletter? Whatever it is make it visible and clear.

Lastly, important for the home page is that you have some kind of social proof. It shouldn’t only be you speaking about how great your business is. Display reviews of happy customers, add logos of businesses you worked with. Signal to your visitors that your products and services have been confirmed by others.

Stracy Hero Section

6. Brand Consistency

Have you noticed how all Mcdonald’s have a similar interior? It’s because we love familiar and predictable things, it reduces the cognitive effort.

A similar thing goes for a website, we know where to expect the menu and where the legal pages are. Staying consistent with some well-established norms and your branding makes the journey through your website pages much easier for the visitor.

Make sure your headings are easy to skim through, your text sizes are readable (across devices), brand colors are used consistently. You should stick with 2-3 fonts and no more than 4-5 colors.

Stracy brand consistency

With these 6 points checked, you can be sure that your website covers the most important basics. You’re on a great road to make your visitors happy and provide them with valuable information about your business.

Let us know in the comments if this guide has been helpful to you and if you think there are some more points that need to be part of this beginner Website Health Checklist!

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Vielen ist sicherlich schon aufgefallen der Aufbau von heutigen Webseiten alle ähnlich sind. Zum Beispiel findest du kaum eine Seite bei das Hamburger Menü nicht oben rechts platziert ist. Oder ein Logo oben in der Leiste seinen Platz hat. Um genau um dieses Phänomen wird es in diesem untypisch für den Bereich Grafik gehen Artikel gehen.

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