Optimizing Google Business Profile

As mentioned in the previous post where we set up your Google business profile, having detailed information about your business available to your customers is very beneficial:

Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.

Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.

 

To make sure you are getting those benefits, let’s go step-by-step through all the information you can provide about your business and the related best practices.

 

1. Add your products or services

Google will suggest some based on the business category you selected, but you’ll also be able to define your own.

You’ll be able to choose one primary category, which carries the most weight on Google search and which will be used to display your business when users look for keywords related to that category in your area. So make sure to choose the most relevant and specific one for your business. E.g. instead of a restaurant, choose „Pizza restaurant“ if you’re a pizza place.

For the other 10 categories you can still add, pick those that extend on your primary one and describe what else your business has to offer. For example, you might offer delivery in your pizza restaurant, so you should add „Pizza delivery“, or „Pizza takeaway“…

 

 

2. Category-specific feature

Some business categories have additional features available for their business profile.

  • Hotels have their class ratings (stars) and a list of the amenities.
  • Local businesses can add links for online orders, reservation and their menu.
  • Businesses offering services may include a booking button on their profiles and provide a menu of services.

 

3. Add your working days and business hours 

Make sure your opening hours are up to date.

There aren’t as many things a customer would hold against you like seeing that your business is open online, just to find out otherwise when appearing at your doorstep.

 

4. Messaging

Turning this option on will enable customers to contact you through chat that is part of the Google My Business dashboard.

Multiple people from your business can chat with the customer this way. Tip – the image and name used for your profile come from the „About me“ google page, so make sure to update them.

You’ll receive notifications when customers contact you, and you’re even able to set up automated welcome messages that customers will receive once opening the chat.

 

5. Business Description

You have 750 characters to describe your business in more detail, 250 characters before „read more“. 

Focus on what you offer, what makes you different from your competition, and whatever other information is helpful to your customers. In case you have some space left, giving a bit of a background story is always a good idea.

Try to not repeat information already visible in other sections of your profile, if possible and natural, do include keywords relevant for your business.

 

6. Photos and videos 

These can be your products, your services in action, your company logo, your storefront and inside as well as your employees. Make it easy for customers to recognize your business and understand what it is that you offer.

Avoid stock photos, photos with special effects, and added branding. As the goal for Google is to represent your business as it is in the real world.

Technically, the photos should be in a PNG or JPG format, sizes from 10KB to 5 MB, and a minimum resolution of 720 x 720px.

 

 

That would cover the basics and have your business shown on Google with all the additional information, working hours, links, images etc.

Now of course there is much more that can be done with Google My Business, like adding menus for restaurants or setting up an automated message in the messaging functionality we have seen. I’d encourage you to check out Google’s support page for businesses.

Let me know if this post has helped you, I’ll gladly answer any questions that you might have about setting up your Google My Business account. 

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