Why is your Social Media presence important?

Why is it important to be present on social media? What does this change for you and/or your business? In the next few sections you will get some insights about the importance and impact of your social media presence.
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The enormous reach you can gain

In 2021, there are approximately 3.78 billion social media users. (Statista, 2021) That means that you can find 48% of the current world population there, every second human! So you canimagine what a huge reach social media has, compared to other media (TV, radio, print, etc.). And youshould definitely use it! For example: Just imagine how much potential customers or contacts you canreach, if you share really valueable or eye-catching content – and they go viral. 

Make the most of your social media presence: Book a free one-hour meeting and we’ll take a look at yoursocial media channels together. 

But the enormous reach is not the only important aspect. There are several other benefits you gain byhaving your own social media channels. Below you will discover just a few of them. 

Much more benefits. Here are 4 of them

Visibility:

Your social media presence is primarily important for being visible – for (potential) customers, for businesspartners or for other contacts – and for being found. Because in today’s digital world, most people rely onthe internet to educate themselves or find information they are looking for. And if you don’t have a websiteor aren’t present on the various social media channels, you simply don’t exist.

Trust: 

Every one of us has experienced this situation at least once: you see an advertisement, person orbrand in „real“ life, want to learn more about it, so you google it. But you find absolutely nothing – what adisappointment! This shows us that someone who is represented online appears more trustworthy thansomeone who is nowhere to be found. Therefore, having an online presence strengthens yourtrustworthiness and image. You need to build trust before you establish a direct relationship.

Interaction: 

On social media platforms that are commonly used by customers and where common interests are shared,you are able to interact with them on a personal level. Your social media channels are an exellent way tocommunicate with customers and meet their needs. By sharing valuable content for all your followers andresponding to comments or questions, you can easily connect with them. Much easier than contacting yourpotential customers through cold calls or cold emails.

Cost efficiency:

Social media platforms are a great way to digitally promote your brand, services or products. By publishingan ad, you can reach a large number of people within a very short time. The ads are more cost-effectivecompared to ads on other media. If you don’t want to do ads, you can simply post valuable content for youraudience on a regular basis and build an organic reach. In this way, you can also advertise.

Conclusion

Social media is one of the most impactful, influential and important marketing channel. A social mediapresence will establish your brand, help developing connections with existing clients and build trust withpotential clients. It can play a huge role in generating business growth. And all this at a comparatively lowcost.

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